Overview
Crafting Effective Newsletters for StreamVR
In this video, we explore the essentials of creating personalized and engaging newsletters that avoid the spammy feel.
The focus is on using tools like Figma for design and MailChimp for email automation to ensure that newsletters are both visually appealing and functional. By the end of this lesson, you'll have a comprehensive understanding of how to design and automate newsletters using Figma and MailChimp. We start with creating a personalized and interactive design in Figma, followed by setting up and sending automated campaigns in MailChimp. The step-by-step guide covers everything from creating a welcome message to adding interactive elements like gift cards, ensuring the final product is optimized for both desktop and mobile devices.
Summary
- Introduction to Newsletter Goals: The video begins by explaining the importance of making newsletters feel less spammy and more personalized.
- Figma for Design: A walkthrough of setting up a newsletter design in Figma, including the use of auto layout and segmenting different sections like headers, intros, and featured products.
- Personalization Tips: Emphasizes the need to build a relationship with subscribers through personalized content and human interaction.
- Setting Up MailChimp Campaigns: Detailed steps on creating and automating a campaign in MailChimp, starting from selecting the campaign type to configuring audience and content settings.
- Domain Verification: Explains the process of verifying your domain in MailChimp to ensure you can send emails from your preferred address.
- Content Editing: Covers how to use MailChimp's editor to add and style content blocks, including social links, footers, and images.
- Image Optimization: Tips on compressing and organizing images for faster loading times in emails.
- Mobile Optimization: Ensures that the newsletter design is optimized for both desktop and mobile views, including spacing and alignment adjustments.
- Finalizing the Campaign: How to preview and finalize the campaign, making sure all elements are in place and the email looks good on all devices.
- Sending the Campaign: Final steps on how to send the automated campaign and start engaging with your audience.
Highlights
📧 Personalization: Learn the importance of adding a personal touch to your newsletters to build a relationship with your audience.
🎨 Design with Figma: Use Figma to create visually appealing and segmented email designs that look great on both desktop and mobile.
🛠️ MailChimp Automation: Set up automated email campaigns in MailChimp, from creating the campaign to configuring the settings and previewing the final product.
Overview
Crafting Effective Newsletters for StreamVR
In this video, we explore the essentials of creating personalized and engaging newsletters that avoid the spammy feel.
The focus is on using tools like Figma for design and MailChimp for email automation to ensure that newsletters are both visually appealing and functional. By the end of this lesson, you'll have a comprehensive understanding of how to design and automate newsletters using Figma and MailChimp. We start with creating a personalized and interactive design in Figma, followed by setting up and sending automated campaigns in MailChimp. The step-by-step guide covers everything from creating a welcome message to adding interactive elements like gift cards, ensuring the final product is optimized for both desktop and mobile devices.
Summary
- Introduction to Newsletter Goals: The video begins by explaining the importance of making newsletters feel less spammy and more personalized.
- Figma for Design: A walkthrough of setting up a newsletter design in Figma, including the use of auto layout and segmenting different sections like headers, intros, and featured products.
- Personalization Tips: Emphasizes the need to build a relationship with subscribers through personalized content and human interaction.
- Setting Up MailChimp Campaigns: Detailed steps on creating and automating a campaign in MailChimp, starting from selecting the campaign type to configuring audience and content settings.
- Domain Verification: Explains the process of verifying your domain in MailChimp to ensure you can send emails from your preferred address.
- Content Editing: Covers how to use MailChimp's editor to add and style content blocks, including social links, footers, and images.
- Image Optimization: Tips on compressing and organizing images for faster loading times in emails.
- Mobile Optimization: Ensures that the newsletter design is optimized for both desktop and mobile views, including spacing and alignment adjustments.
- Finalizing the Campaign: How to preview and finalize the campaign, making sure all elements are in place and the email looks good on all devices.
- Sending the Campaign: Final steps on how to send the automated campaign and start engaging with your audience.
Highlights
📧 Personalization: Learn the importance of adding a personal touch to your newsletters to build a relationship with your audience.
🎨 Design with Figma: Use Figma to create visually appealing and segmented email designs that look great on both desktop and mobile.
🛠️ MailChimp Automation: Set up automated email campaigns in MailChimp, from creating the campaign to configuring the settings and previewing the final product.
