Growth Hacking

Mastering Organic Social Media Marketing

In this video, I cover the essentials of organic social media marketing and introduce some powerful growth hacking tools. 

You'll learn how to effectively use social media platforms without paying for advertisements and how to leverage specific tools to automate and optimize your efforts. This video delves into the nuances of organic social media marketing, emphasizing authenticity and relationship-building over direct sales. It explores the strategic use of platforms like Facebook and Instagram, highlighting the importance of providing valuable content and setting clear goals for social media efforts. Additionally, it introduces growth hacking tools like Combin, Reply.io, and Snowvio, which can automate tasks, analyze engagement, and help build a targeted audience.

Summary

1. Introduction to Organic Social Media Marketing: Understand the basics of posting on platforms like Facebook and Twitter without paid promotions to build authentic connections with your audience.
2. Importance of Authenticity: Highlight the need for genuine interactions rather than direct advertising to build trust and rapport with your audience.
3. Content is King: Emphasize creating valuable content, such as tips and solutions to problems, to engage and build relationships with customers.
4. Time Investment: Discuss the importance of balancing the time spent on social media with the value it brings, particularly for smaller organizations.
5. Platform Selection: Recommend starting with one or two primary platforms and posting consistently while gradually adjusting based on results.
6. Setting Goals: Define clear objectives for your social media efforts, whether it's driving website traffic, increasing sales, or building a following.
7. Using Third-Party Tools: Introduce tools like Hootsuite, Buffer, and Later to automate and manage social media posts across multiple platforms.
8. Introduction to Growth Hacking Tools: Present Combin as a tool for Instagram to automate tasks and analyze engagement, including advanced hashtag and profile searches.
9. Using Reply.io and Snowvio: Explain how these tools function like CRMs, helping find and validate LinkedIn members for targeted campaigns, with Snowvio using credits and Reply offering unlimited usage.
10. Practical Applications: Encourage hands-on practice with these tools to enhance marketing campaigns and grow your audience.