Matomo is an open-source web analytics platform that provides detailed insights into website traffic and user behavior.
Highlights
- Data Ownership: Users have complete control over their data, ensuring privacy and compliance with data protection regulations.
- Customizable: Offers extensive customization options for tracking and reporting, catering to specific business needs.
- No Data Sampling: Provides 100% accurate data without sampling, unlike some other analytics tools.
- Integrations: Seamlessly integrates with various content management systems and e-commerce platforms.
- Community Support: Backed by a strong community and regular updates, ensuring continuous improvement and support.